Free tool

See exactly what's leaking out of your front office.

This is the real audit. We scan the structural problems that quietly cost home-service companies jobs every week — the ones that decide whether the traffic you already pay for turns into booked work. Takes about five seconds.

Built for home-service businesses — HVAC, plumbing, restoration, electrical, and the trades. Auditing other kinds of sites will surface checks that don't apply to your model — read the findings in that light.

Free instant audit

Drop your site. See what's leaking.

A live scan of 10 structural checks — mobile, search, conversion, trust. Runs in about 5 seconds. No signup required.

We'll send your results so you have them to keep. No spam, no sharing — ever.

What this checks

Structural checks pulled from the same playbook we use to screen real prospects. Each one maps to a specific way a home-service business quietly loses the customer between "found you" and "booked you."

  • HTTPS / secure connection
    Browsers warn visitors away from insecure sites and Google ranks them lower. A warning screen is a customer gone before they ever see you.
  • Mobile experience
    Most people find a contractor on their phone. A broken mobile site is the single biggest leak between a search and a call.
  • Cookie-cutter vendor templates
    We fingerprint the generic builder platforms that quietly cap how well you can rank and convert.
  • Stale or template-default copyright year
    A years-old or future template-default copyright tells visitors and Google nobody is minding the store.
  • LocalBusiness schema markup
    The structured data that connects your site to your physical location. Without it, you're hard to find in the map pack.
  • Customer-review presence
    Embedded Google/Yelp reviews. In the trades, reviews are the difference between a call and a scroll-past.
  • Online booking integration
    The biggest conversion lever there is. Every after-hours visitor with no way to book calls a competitor instead.
  • Content depth & site structure
    Service pages, location pages, real substance. Thin sites can't compete for the searches that turn into jobs.
  • White-label vendor footer
    A "website by X" credit usually signals an outsourced template with no real local investment behind it.
  • AI search visibility
    The FAQ schema and Q&A-format signals ChatGPT, Google AI Overviews, and Perplexity use to decide who to recommend. Almost no local site is set up for it yet.