Pocket Funnel
Free tool

See exactly what's leaking out of your front office.

This is the real audit. We scan the structural problems that quietly cost home-service companies jobs every week — the ones that decide whether the traffic you already pay for turns into booked work. Takes about five seconds.

Built for home-service businesses — HVAC, plumbing, restoration, electrical, and the trades. Auditing other kinds of sites will surface checks that don't apply to your model — read the findings in that light.

Your business, in five quick answers.

So we use the right benchmarks.

A ballpark is fine.

Leave blank to use your trade's typical ticket.

Optional — powers the win-back lever.

Do you have a website?
What's typical

The leak, in industry numbers.

Your audit shows your gaps. Here's what the research says is normal across the trades — every figure sourced.

27%+
of calls go unanswered

More than a quarter of calls to a busy trade never get picked up — the conservative floor. Owner-operated shops with everyone in the field run higher.

Industry call-tracking data (conservative floor of a 27–62% range)

~30%
come after hours

Nearly a third of home-service calls land outside business hours — exactly when voicemail is the only thing working.

Convirza call analysis

67%
never leave a voicemail

Two in three callers who reach voicemail hang up without a message and dial the next company on the list.

BIA/Kelsey (directional)

100×
more likely to reach the lead

Respond within five minutes and you're up to 100× more likely to reach a lead than waiting even half an hour.

MIT / InsideSales speed-to-lead study (2007)

What this checks

Structural checks pulled from the same playbook we use to screen real prospects. Each one maps to a specific way a home-service business quietly loses the customer between "found you" and "booked you."

  • HTTPS / secure connection
    Browsers warn visitors away from insecure sites and Google ranks them lower. A warning screen is a customer gone before they ever see you.
  • Mobile experience
    Most people find a contractor on their phone. A broken mobile site is the single biggest leak between a search and a call.
  • Cookie-cutter vendor templates
    We fingerprint the generic builder platforms that quietly cap how well you can rank and convert.
  • Stale or template-default copyright year
    A years-old or future template-default copyright tells visitors and Google nobody is minding the store.
  • LocalBusiness schema markup
    The structured data that connects your site to your physical location. Without it, you're hard to find in the map pack.
  • Customer-review presence
    Embedded Google/Yelp reviews. In the trades, reviews are the difference between a call and a scroll-past.
  • Online booking integration
    The biggest conversion lever there is. Every after-hours visitor with no way to book calls a competitor instead.
  • Content depth & site structure
    Service pages, location pages, real substance. Thin sites can't compete for the searches that turn into jobs.
  • White-label vendor footer
    A "website by X" credit usually signals an outsourced template with no real local investment behind it.
  • AI search visibility
    The FAQ schema and Q&A-format signals ChatGPT, Google AI Overviews, and Perplexity use to decide who to recommend. Almost no local site is set up for it yet.